Delivering Your Message Payload With Multimedia Storytelling

Explosive Content: Delivering Your Message Payload With Multimedia Storytelling These advanced content topics teach you cutting-edge techniques to creating explosive audio/visual content that knocks people’s socks off and delivers the message payload that fits your business model or desired action. Even better, it’s all done with the tools you learn about in the core training. What We’ll Cover In This Course Discuss This Course Have questions? Want to talk about what you are learning, or how you’re applying the concepts? Visit the forum for this course and join the class discussion: Multimedia Storytelling Forum
1	Introduction to This Course Humans have always used stories to communicate ideas. Tales of heroics and adventures were used to express important concepts as well as entertain. Introduction to This Course – Video (3:23) Audio Transcripts Introduction to This Course – Transcripts – PDF
2	Story Basics – Delivering Your Message A multimedia story is more than a narrative that uses a variety of media. In the world of teaching or marketing, a story is a delivery vehicle. The real desire is to get your core message across. Story Basics – Delivering Your Message – Video (5:15) Audio Transcripts Story Basics – Delivering Your Message – Transcripts – PDF
3	A Screencasting Narrative In the last topic, we discussed that in the context of persuasive educational content, your story is a delivery vehicle for your payload. Now we’re going to look at our first example, a simple screencast. A Screencasting Narrative – Part 1 – Video (4:17) A Screencasting Narrative – Part 2 – Video (3:12) A Screencasting Narrative – Part 3 – Video (2:50) Finished Example: Personalizing Your Profile in vBulletin – Video (6:18) Audio Transcripts A Screencasting Narrative – Transcripts – PDF Other Resources Video Storyboard Template – MS Word Template Video Storyboard Template – PDF MindMeister
4	Scenarios: Stories with an Objective In instructional design your objectives, the point you’re trying to get across, is your payload. One way of doing that in an online training module is by using branched scenarios. These stories help to illustrate and deliver your payload, by getting the learner involved. Scenarios – Part 1 – Video (3:19) Scenarios – Part 2 – Video (4:17) Scenarios – Part 3 – Video (5:21) Scenarios – Part 4 – Video (5:34) Finished Example: Computer Backup Strategy – Audio/Video Module Audio Transcripts Scenarios: Stories with an Objective – Transcripts – PDF Other Resources MS Office Clip Art Site iStock Vector Illustrations Vecteezy Vectorstock Go Media Arsenal Vector Packs Inkscape How to Add Scenarios to Your Rapid E-Learning Courses
5	A Payload Excursion: Finding Examples of Stories and Their Payloads from Around the Web Now that we’ve taken a look at a couple of examples, you can begin to see how a simple story is an effective way to use persuasive educational and under the radar marketing techniques to deliver a core message. Once to know that, you start to notice it everywhere. So in this topic, I’m going to guide you on a brief excursion around the web, and point out some places to look for examples, ideas, and inspiration. A Payload Excursion: Slideshows and Presentations – Video (4:39) A Payload Excursion: Tutorials – Video (3:34) A Payload Excursion: Interactions and Games – Video (6:15) Audio Transcripts A Payload Excursion – Transcripts – PDF Other Resources SlideShare TED: Technology, Entertainment, Design Presentation Zen 50 Web 2.0 Ways To Tell a Story Common Craft Simulation Examples by Genre elearning Sample Interactions Engaging Interactions For eLearning – (PDF) 5 Simple Ways to Get Started with E-Learning Development
6	Tools for Screencasting and Presentations on a Mac A demonstration of some tools for screencasting and developing multimedia presentations on a Mac. Keynote – Video (8:19) iShowU – Video (5:12) ScreenFlow – Video (3:48) Other Resources Keynote iShowU ScreenFlow
7	Tools for Screencasting on Linux A demonstration of some tools for recording and editing screencasts on Linux. gtk-recordMyDesktop – Video (5:22) Kino, Part 1 – Video (6:56) Kino, Part 2 – Video (4:58) Other Resources recordMyDesktop Kino ffmpeg documentation Screencasting in Linux xvidcap MPlayer Cinelerra Kdenlive Synfig Blender Audacity on Linux